Big data stored in process historians for decades has often been underutilized—new advanced analytics simplify access to solutions by accelerating time to insight. According to the big data analytics cover story in the November/December 2015 issue of InTech (www.isa.org/intech/20151201), "Manufacturing firms have the benefit and curse of technology refresh rates typically measured in decades, and technology selection processes typically measured in months or years. This is a benefit, because the technology we buy is built to last and provides a return on investment well beyond that of other industries. It is also a curse. Since we do not get new technology very often, when we get the chance we often bite off more than we can chew, are paralyzed by fear of the unknown, or seek out the new shiny toy."