The supplier landscape targeting the €92bn European IoT opportunity is large and diverse.
At the top end, giants such as SAP, GE Digital, Siemens, Bosch, and Microsoft are staking a claim on the platforms space, but IoT is also proving to be a market where smaller players are landing some significant wins with major accounts.
One example is Seeq, an advanced analytics company with growing European ambitions. Founded in Seattle, Washington, in 2013, the company recently inked a deal with oil giant Shell, which will use its SaaS apps running on Microsoft Azure.
PAC caught up with Seeq’s CMO Michael Risse recently to learn more about its offering, and the latest investment round it recently closed with a range of high-profile industrial backers. Funding from Altira Group, Chevron Technology Ventures and next47 (a Siemens-backed VC fund) has taken the total investment in Seeq to date to more than $35m.